BACK TO BASICS

For further market research I decided to approach some male River Island customers to see what designs stood out from each other and if they would be suitable in River Island. I explained to them where I was coming from [Shock value, male/female symbolism/ it affects us too] and what one would be more commercial in the shop.

The most popular ones by far were these two:

FINAL IDEAS

After some final thoughts on my work and criticism from lecturers and colleagues I have decided to leave out the face and work heavily on the male and female symbolism.

Here my four final designs I have worked on:

T-SHIRT DESIGNS

Here are some early T-shirt designs:

TWO FACE

The original idea of the half skull and half face was too dark and not relevant to breast cancer at all. I decided to design a half man and half women face instead because it related to the tag line "it affects us too". I used the same method i used to design the skull.

• Desaturate the original photo


• Change the brightness and contrast to make the image block coloured black and white.


• Go to the filter gallery and stamp the image changing the smoothness of the photo.
  
• Invert the image so the face is white and surrounding is black.


• Cut one side of the face in half and blend the two faces together adjusting the dimensions of the two faces.


• Touch up the faces by rubbing out and painting selected areas.
  

TAG LINE

I have been working on the Tag line and have finally decided on the font, its quite a disturbing font called FORM FOUND which i got off the Da Fonts website. On the t-shirt, i decided to use three colours [black/white/red] which really stand out, so I experimented with a few.

TARGET IDEAS

I have come up with some colour ideas for the breast cancer logo:

The one I chose to work with was:

I then experimented on the target by using the MALE and FEMALE symbol to some how incorparate it into the logo:

ORIGINAL IDEAS

My original idea was to design a skull which was half human and half skull. The reason behind this was to create something shocking to get peoples attention, and look stylish at the same time. Here are some early designs I have created:

But there was no relevance to breast cancer or the getting the point across to people, because it was just too dark so back to the drawing board. Except I am still going use the silhouette/stencil style to create something more relevant.