For further market research I decided to approach some male River Island customers to see what designs stood out from each other and if they would be suitable in River Island. I explained to them where I was coming from [Shock value, male/female symbolism/ it affects us too] and what one would be more commercial in the shop.
The most popular ones by far were these two:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinrSc-WJJzTGvC3sn5h6FIlWNV7-BdzB90TV40Lczt6gHtt7lI5X7Q3zXtRqTDuJ6lLhk0tbLtDmyUJRTTFZGd0Wi8A_Jf7_GJohaeOSat1tipgvwRZK29Sb77RUOgAojfLr1Aul3Cc4hJ/s400/BOARD-2.gif)