FINAL THOUGHTS

I used the feed back I got from the River Island Customers and changed one of the designs because most of the people I asked wanted a combination of the two designs. I tried and tested one and went back to ask some of the staff and customers to see which one worked best.................guess what one I combined came through the strongest?

BACK TO BASICS

For further market research I decided to approach some male River Island customers to see what designs stood out from each other and if they would be suitable in River Island. I explained to them where I was coming from [Shock value, male/female symbolism/ it affects us too] and what one would be more commercial in the shop.

The most popular ones by far were these two:

FINAL IDEAS

After some final thoughts on my work and criticism from lecturers and colleagues I have decided to leave out the face and work heavily on the male and female symbolism.

Here my four final designs I have worked on:

T-SHIRT DESIGNS

Here are some early T-shirt designs:

TWO FACE

The original idea of the half skull and half face was too dark and not relevant to breast cancer at all. I decided to design a half man and half women face instead because it related to the tag line "it affects us too". I used the same method i used to design the skull.

• Desaturate the original photo


• Change the brightness and contrast to make the image block coloured black and white.


• Go to the filter gallery and stamp the image changing the smoothness of the photo.
  
• Invert the image so the face is white and surrounding is black.


• Cut one side of the face in half and blend the two faces together adjusting the dimensions of the two faces.


• Touch up the faces by rubbing out and painting selected areas.
  

TAG LINE

I have been working on the Tag line and have finally decided on the font, its quite a disturbing font called FORM FOUND which i got off the Da Fonts website. On the t-shirt, i decided to use three colours [black/white/red] which really stand out, so I experimented with a few.

TARGET IDEAS

I have come up with some colour ideas for the breast cancer logo:

The one I chose to work with was:

I then experimented on the target by using the MALE and FEMALE symbol to some how incorparate it into the logo: