My new approach to "Fashion Targets Breast Cancer"
"Breast cancer is far less common than in men but it is possible for men to develop breast cancer. Breast cancer research estimates that about 1,450 new cases of invasive breast cancer are diagnosed in men each year and approximately 470 men die from breast cancer annually. Male breast cancers account for approximately 1% of all breast cancer cases."
As this is such a low percentage, men seem to be ignorant towards this because they think it will not affect them and only mainly affect women.
To get the message across it has to have powerful enough statement and concept to make awareness, such as photographer Oliviero Toscani did with united colours of benetton. I am going to research into photography and film add campaigns such as “drinking and driving” that use this blatant shock approach to get there points across. This will help me get an idea on censorship and the limits companys have gone through to suceed with out too much critism.
My approach will not be as exstreme as Oliviero Toscani because of it being a sensistive subject but I will get the message across to men about breast cancer awarmess.
To get the message across it has to have powerful enough statement and concept to make awareness, such as photographer Oliviero Toscani did with united colours of benetton. I am going to research into photography and film add campaigns such as “drinking and driving” that use this blatant shock approach to get there points across. This will help me get an idea on censorship and the limits companys have gone through to suceed with out too much critism.
My approach will not be as exstreme as Oliviero Toscani because of it being a sensistive subject but I will get the message across to men about breast cancer awarmess.