HOW TO USE THE BLOG

HOW TO USE THE BLOGO
In the far right of the page thers is a ARCHIVE menu.
Click on OCTOBER and go to the bottom of the page and work your way up.
To start a new month click on the next month on the ARCHIVE menu.

(REMEBER TO WORK YOUR WAY UP THE PAGE INSTEAD OF DOWN THE PAGE)

REFERENCES

Mintel oxygen. [2007] River island sales reports. [Internet]. Available from:
http://academic.mintel.com/sinatra/oxygen [accessed September 2006]

Olivero Toscani. [n.d] Olivero Toscani studio. [Internet].Available from:
http://www.olivierotoscanistudio.com/

UK Department of Transport. [n.d.] The Think Road Safety Website, [Internet] Available from: http://www.thinkroadsafety.gov.uk/index.htm

NO.l.ita. [n.d.] NO.Anorexia. [Internet]. Available from: http://www.nolita.it/noanorexia/indexEng.htm

Cancer research UK. [n.d.] Help us beat breast cancer, [Internet]
Available from: http://www.cancerresearchuk.org/breastcancer/

Breastcancer.org. [26.07] Male Breast Cancer [Internet] Available from: http://www.breastcancer.org/

FINAL PHOTOS

These photos are the final product, they display graffiti style male breast cancer facts in them which I have produced using photoshop. I decided to have the male breast cancer facts in there because it answers the "it affects us too" question which people may ask when looking at the t-shirt and display boards. I wanted to have two boards displaying the logo and "it affects us too" question getting sprayed on the wall and the other two display boards to have the facts on. The photo shoot also displays clearly the front and the back of the black and white t-shirts.

PHOTOSHOOT TRIALS

These are just some practise photo's I did which I really liked but there wasn't really any meaning behind them. The Graffiti theme really worked in these pictures so i decided to take some more.

PHOTOSHOOT

My idea for my photo shoot was to create something dark and controversial, so I experimented with trying to photograph a male and a female in one of the printed t-shirt's....but unfortunately it did not work, so I tried to use the female to shadow to the male in the photo but that didn't work either.

After experimenting with the male and female idea, I decided to come from another direction.

Because the T-shirt was to create awareness about male breast cancer, I still wanted it to be a little controversial , and ended up keeping in continuity with the style and theme of the t-shirt [A graffiti theme].

ITS NOT OVER YET!

After a critical analysis of my final designs, I decided that my angle "breast cancer in men" was not directed enough towards men. The reason for this was use of the male and female symbol. So I decided to take the female symbol out of the design a more personal approach towards men. but kept the female symbol in the tag line because as much as it aimed towards men, Breast cancer research is aimed at both.
I also placed the main target design over the breast area of the t-shirt, and added the "Fashion Targets Breast Cancer UK" on the back at the bottom of the T-Shirt.

FINAL THOUGHTS

I used the feed back I got from the River Island Customers and changed one of the designs because most of the people I asked wanted a combination of the two designs. I tried and tested one and went back to ask some of the staff and customers to see which one worked best.................guess what one I combined came through the strongest?