Tuesday 13 November 2007

ITS NOT OVER YET!

After a critical analysis of my final designs, I decided that my angle "breast cancer in men" was not directed enough towards men. The reason for this was use of the male and female symbol. So I decided to take the female symbol out of the design a more personal approach towards men. but kept the female symbol in the tag line because as much as it aimed towards men, Breast cancer research is aimed at both.
I also placed the main target design over the breast area of the t-shirt, and added the "Fashion Targets Breast Cancer UK" on the back at the bottom of the T-Shirt.